Pam Schweitzer founded Age Exchange Theatre Trust in 1983. It was the first full-time professional theatre company to specialise in touring reminiscence theatre across the UK and Europe and Pam remained its Artistic Director until 2005. In 2000 she was awarded the MBE for services to Reminiscence and she continues to direct the European Reminiscence Network, lecturing, directing and training in reminiscence and related fields. She is an Honorary Fellow of the University of Greenwich.